social media

First off, congratulations are in order if your business has taken that giant leap of faith and dove head first into the murky waters that is Social Media (SM).  The pressure to prove the value of taking on such an endeavor can be great, and no, there is not a magic indicator to show an accurate Return on Investment (ROI).  You just have to believe in what you are doing and what you're gut is telling you.  Just like scuba diving, you will need to be patient while you learn to use the equipment and you will bump into a few unseen obstacles along the way.  Since there is no real clear path to SM Rockstar status, people will forgive the occasional slip ups as you find your way.  However,  here are a few newbie SM faux pas avoidance Tips from Your Potential Customer:

Earlier today, I was giving a former co-worker (@mlsamuelson) a hard time on Twitter about the contents of the whiteboard that he left behind. Like the true good friend he is, he immediately gave me a hard time back! In response to his counterstrike, I took matters in my own hands and took the whiteboard hostage with my weapon of choice, a copy of today's newspaper to prove what day it was, and sent him the photo: